Tally Body — Marketing Report
Loading…
The headline
How the month went.
Traffic
When they came, and where from.
Where they are
Which places the traffic came from.
Coaching is sold in person in Chicago and online everywhere else, so these two pictures answer two different questions: how much of the traffic is close enough to walk into a session, and how much of it is anywhere at all.
Every page
What they actually read.
Leads
Visits are not enquiries.
Traffic only matters where it turns into someone asking to be coached. This is that path, step by step, and the number that drops out the bottom.
Search
Whether Google can find her.
Read of the month
What this means.
Since the site went live
Which way things are moving.
Each number gets its own chart at the same size. Visits run in the hundreds and pageviews in the thousands, so putting them on one axis would flatten one of them into the floor — and putting them on two axes would invent a relationship that is not in the data. Compare the shapes, not the heights.
The record
Every month, every number.
The archive
What was said at the time.
Every month’s written read, kept. A number on its own stops meaning much six months later — what was going on that month is the part worth being able to look up.